#06 – Why every startup is suddenly ‚AI-powered‘

Have you noticed that almost overnight, every new company, app, and SaaS product suddenly has „.ai“ in their name? We are living in the middle of the biggest tech gold rush since the dot-com boom, but how much of it is genuine innovation, and how much is just clever marketing?

In this episode, we pull back the curtain on the „AI-washing“ trend taking over Silicon Valley and the global startup scene. We explore why founders are rushing to rebrand their existing software as artificial intelligence, what investors are actually looking for, and how to tell the difference between a revolutionary AI product and a simple ChatGPT wrapper.

In this episode, we break down:

• The rise of „AI-washing“ and why adding AI to a pitch deck instantly multiplies a startup’s valuation.
• The critical difference between native AI companies building their own models and startups just using basic API wrappers.
• How to spot fake AI claims as a consumer, user, or investor.
• What happens when the hype cycle inevitably fades—who survives and who gets left behind?

If you are tired of the buzzwords and want to understand the real business of artificial intelligence, this episode is your ultimate reality check.