Skip to content Planning
Agree objectives, budget and target regions. Your offer, region and audience determine campaign structure. Budget, search terms, exclusions and meaningful enquiry goals are agreed before ads are published.
AudienceKG-NET / BUILT AROUND YOU
Google Ads.
Clear. Considered. Connected.
Structured search campaigns with clear budgets and verified conversion tracking.
Discuss your project ↗
01Audience02Landing page03Evaluation
KG-NET / Google Ads
From search intent to a relevant enquiry.
Campaigns depend on the offer, landing page and measurement working together. We separate media budget from management, agree conversion goals and review search terms before drawing conclusions from individual clicks.
Planning, design and technology are considered together. Scope and price follow your actual requirements.
01Audience02Landing page03Evaluation
Google Ads
How it comes together.
Three perspectives on your project. Scroll through the process or select a step.
Campaign build
Connect search terms, ads and landing pages. The ad and landing page must answer the same question. We review the message, mobile use and form journey; tracking follows authorised configuration and consent.
Landing pageOptimisation
Review conversion data and search queries together. Clicks are not automatically qualified enquiries. We compare available campaign data with sales feedback, document changes and agree subsequent budget decisions.
EvaluationWORKING TOGETHER
Clearly agreed. Clearly delivered.
A defined scope
Before work begins, we agree goals, content, responsibilities and integrations. You know what is included and what needs a separate plan.
Reviewable milestones
Structure, design and function are reviewed in clear stages. Decisions follow your requirements and feedback.
A clear handover
The agreed scope defines access, guidance and an understandable operation and maintenance plan. Ongoing support is agreed explicitly.
Structured search campaigns with clear budgets and verified conversion tracking.
What we build with you
Campaigns depend on the offer, landing page and measurement working together. We separate media budget from management, agree conversion goals and review search terms before drawing conclusions from individual clicks.
- Campaign structure
- Keywords and exclusions
- Ads and landing pages
- Conversion checks and reporting
Campaigns start with an offer and audience, not an arbitrary daily budget. Queries, exclusions, advertisements and landing pages are aligned. Conversion measurement needs verified events and appropriate consent. Advertising spend and management fees remain separate. Recommendations follow available campaign data; without authorized access, clicks and revenue are never displayed as real results.
How the project takes shape
Planning
Agree objectives, budget and target regions.
Campaign build
Connect search terms, ads and landing pages.
Optimisation
Review conversion data and search queries together.
What makes working with KG-NET clear
We discuss how your business actually works before specifying individual features. Dependencies, responsibilities and the agreed scope are documented. Decisions are discussed using actual pages, tasks or data flows. Questions, materials and approvals are coordinated with an accountable contact. During handover we clarify what your team can maintain and which technical work requires a separate service. You can see what was agreed and where an additional decision is needed.
20 / QUESTIONS & ANSWERS
Decide with clarity.
Who owns the ad account?
Ownership and access roles are agreed. We prefer traceable invitations rather than shared passwords.
How is the budget set?
The offer, region, competition and measurement determine the test scope. Media spend and management fees are shown separately.
Which campaign types fit?
It depends on demand, catalogue and goal. Search, Shopping or other formats are chosen using available evidence.
What is a conversion?
A predefined relevant action such as a qualified enquiry. Tracking and duplicate counting must be checked.
Why does an ad need a suitable landing page?
Message, offer and next action need to align. A generic homepage can make visitors search unnecessarily.
What does click-through rate show?
CTR is clicks divided by impressions. It measures response to ads, but alone says nothing about lead quality or profit.
How is tracking connected with privacy in mind?
Measurement purposes and consent are agreed with the operator. Non-essential tags load only after the required permission.
When is a campaign adjusted?
After reviewing queries, delivery and reliable conversion data. Anomalies are investigated before conclusions are drawn.
How does the project start?
We clarify the audience, existing systems, responsible people and intended outcome, then agree the scope.
What determines the price?
Scope, integrations, content, licences and support are considered separately. You receive an individual offer before delivery starts.
When is the schedule agreed?
After discovery and prioritisation we agree milestones. Approvals, access and external dependencies influence dates.
Who supplies content and access?
We agree which text, images and data you provide. Access should use roles, invitations or limited tokens wherever possible.
Can existing systems keep running?
Yes, subject to a technical review. We plan changes, backups and rollback paths to keep the transition controlled.
How are changes agreed?
Questions are collected in the project. Extensions get a defined scope and approval before additional implementation.
How is acceptance handled?
We agree concrete test cases and responsible people. Open issues are documented and release follows the agreed approval.
Is a handover session included?
Handover can include training, documentation and defined access rights. The scope and format are specified in the offer.
What happens after launch?
Support, updates and response times are agreed separately, making internal and KG-NET responsibilities clear.
How is personal data handled?
We limit access and review data flows, retention and processor arrangements. Legal approval remains with the controller and their advisers.
Can you work across borders?
We work with businesses in Austria, Germany, Switzerland and Serbia. Language, responsibilities and actual market needs are agreed together.
How are outcomes assessed?
We agree verifiable goals and identify the data source. Without connected measurement there are no invented metrics or guaranteed outcomes.
UNDERSTAND VISIBILITY
A click is a beginning. Not a business outcome.
We explain what a metric means and which decision it can support. SEO and Google Ads get relevant goals instead of invented performance promises.
- 01
Be discovered
Impressions show how often a result or ad appeared. They do not yet demonstrate interest.
- 02
Earn interest
Clicks and CTR help assess relevance. Search intent, the ad and the landing page must align.
- 03
Receive enquiries
A conversion is a defined event. Submitted forms and qualified enquiries are different outcomes.
- 04
Evaluate quality
Sales feedback, completed orders and contribution margin provide business context. Tracking alone cannot supply it.
SCENARIO · NOT CAMPAIGN RESULTS
What does an enquiry cost?
Enter your own values. This calculation is an illustration, not a forecast or price commitment.
Spend ÷ qualified enquiries
Management costs and taxes are not included in this simple calculation.SELECTED WORK
Digital work. Real businesses.
Websites, stores and processes: explore selected projects and the services actually delivered.
ANKA
A webshop for ANKA connecting product discovery, user experience and payment integration.
TopMatic
A B2B system with a client portal, individual pricing and offer and invoice workflows.
GNT Logistics
A digital logistics presence that brings services, enquiries and connected information into one structure.
Rentacar ANKA
Vehicle presentation and reservations with pricing logic designed for car rental.
HBG Installationen
A structured service presentation for plumbing, heating and gas installations.
CleanPoint
A website with a booking system for cleaning and laundry services.
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THE NEXT STEP
Your idea. A clear plan.
Tell us what you want to change. We will clarify goals, scope and the right approach, with an individual proposal.
KG-NET
Ilija Benjak
Völkermarkter Straße 280
9020 Klagenfurt am Wörthersee
Austria